One of the latest craft colas from Denmark is SMAG Cola which was introduced in 2023.

The brand SMAG is a collab between the online supermarket nemlig.com and Michelin cook Wassim Hallal. Since 2022 their aim has been making tasteful, organic, and locally produced goods more easily available. Their line of products include butter, coffee, soups, and since 2023 a cola.

The cola (and other soft drinks under the SMAG label are bottled at Ørbæk Bryggeri, a brewery who has specialized in organic beers and soft drinks since the 1990s.

SMAG is Danish for “taste” and the label is exclusively sold on the website nemlig.com.