The brand SMAG is a collab between the Danish online supermarket nemlig.com and Michelin chef Wassim Hallal. Since 2022 their aim has been making tasteful, organic, and locally produced goods more easily available. Among else the brand includes butter, coffee, and soups.

In 2023 they introduced a short-lived craft cola that was discontinued already in 2024.

The cola (along with other soft drinks under the SMAG label) were bottled at Ørbæk Bryggeri, a brewery who has specialized in organic beers and soft drinks since the 1990s.

SMAG is Danish for “taste” and the label is exclusively sold on the website nemlig.com.