CULT Cola claims to be the “World’s strongest cola”. I am not sure how they measure that, though. CULT Cola contains 15 mg caffeine per 100 ml which is exactly the maximum level allowed for a drink without it having to have a warning against the high level. There are colas out there, however, that has an even higher level of caffeine, e.g. Volt Power Cola.

CULT Cola was launched in 2008 by CULT A/S who had been producing energy drinks since 1998 for the Danish market.

In 2019 the founder and owner of CULT sold the company to the Danish brewery Royal Unibrew. Royal Unibrew, however, already produced Pepsi for the Danish market under license from PepsiCo and did not wish to have two competing cola brands in Denmark. Royal Unibrew seized the sale of CULT Cola in Denmark but continues to produce it for export to Germany where it is now being sold in supermarkets along the border to Denmark.

In Kenneth’s collection

500 ml can, design discontinued autumn 2017 (exp. 3 June, 2016)
500 ml can, new design 2017 with Snapchat promotion (exp. 12 April, 2019) (drained due to leakage)
500 ml can, 2017 design without Snapchat logo (exp. 26 August, 2020)