Regnbuevand was a Danish brand of sodas in various flavours. It was a private label by the Danish supermarket chain Brugsen and produced by the Danish beverage company Harboes.
The private label Brugsvand was introduced around 1970 by FDB who owned the supermarket chain Brugsen. The labels were redesignet in 1976 with a rainbow, and hence the soda brand became popularly known as Regnbuevand (= Rainbow Water).
In the early 70ies there was a rising concern about the caramel that was used to give the cola its distinct color. Research later found that the concern was baseless but never the less a number of beverage companys sought to make alternative colas without caramel. These alternative colas were all colorless and had names like Albino Cola and White Cola.
This soft drink really does not belong on this site or in my collection as it is not made with kola. In Algeria, however, the drink competes with colas over market shares. Selecto is the second best selling soft drink in Algeria, behind Coca-Cola but ahead of Pepsi-Cola.
Selecto is branded as an apple essence soda and contains isoamyl acetate. This is naturally found in banana plants and the flavour of Selecto is sometimes described as being closer to banana than apple. Selecto also contains caramel which gives it a cola color.
Selecto has been produced since 1907 by Algerian soft drink manufacturer Hamoud Boualem. It is very popular in Algeria and is exported to France, UK, and Canada.
Hamoud Boualem produces a variety of non-alcoholic beverages of which Selecto is the best selling. The company founded in 1878 by Youssef Hamoud who started making sparkling water and lemonade. The company is still entirely owned by the Hamoud Family.
Cola Turka was introduced June/July 2003 by Ülker, a Turkish food production company. The launch of a Turkish cola was a response to the American domination (Coca-Cola and Pepsi-Cola) on the cola market. This is in line with what was seen in a number of European countries at the time who whished to offer local alternatives to the American colas.
Cola Turka is branded as a beverage that is suited to Turkish taste and lifestyle. In two television commercials starring American comedian Chevy Chase we see Americans slowly turning Turkish as they drink Cola Turka. An American man with a cowboy hat starts talking Turkish gibberish, and Chevy Chase starts sporting a moustache.
Coca-Cola was the first drink ever to include extracts from the kola nut (because of the caffeine) and 130 years later it is still the benchmark cola. You know what it tastes like and you know where to get it. Coca-Cola is the cola that everyone else wants to beat.
In 1982 The Coca-Cola Company launched the first alternative to the Classic Coke; Diet Coke which in no time became the best selling diet soft drink in the world. Since then Coca-Cola have been made in a ton of varieties. Have you tried some of these?:
While some of them seems gimmicky and were short lived, others have cought on and have become big sellers like Diet Coke and Coca-Cola Zero Sugar.
Personally I find Coca-Cola to be the least interesting brand in my collection. They are available everywhere and they never miss an opportunity to create limited edition designs for various events and seasons. Dispite of that – or because of that – I do have more than 30 Cokes in my collection.