Pepita Cola

The cylindrical 300 ml glass bottle stands out on the shelfs.

The water used for a Pepita Cola originates from a 417 meter deep water borehole and is arguably the deepest water source for any cola.

The spring is owned by Mineralquelle Eptingen in Eptingen near Basel in Switzerland. The company has bottled mineral water since 1899 and more than a 100 years later the company is still owned by the same family. In 2024 it is run by a great-great-grandchild of the founder.

Pepita Cola was introduced in July 2019 but Eptingen have previously made several attempts to add a cola to their line of soft drinks.

Their first cola was Sissa-Cola in the 1950s and 60s. It was discontinued and Mineralquelle Eptingen instead signed an agreement with Pepsi to bottle its signature soft drink in Switzerland.

When PepsiCo established their own bottling plant in Switzerland in 2002 Eptingen quickly launched Colibri Cola but it failed to gain market shares and production haltet.

The third time was not a charm either. Swiss Cola was on the market for four years before being withdrawn, again due to poor sales figures.

In Summer 2018 Eptingen tried again and launched Baerg-Goggi which was discontinued after just a year and replaced by Pepita Cola a year later.

Let’s hope the fifth attempt will last longer than its predecessors.

An advertisement for Sissa-Cola from the Swiss French newspaper Feuille d’Avis de Neuchâtel, June 1959.
Swiss Cola was on the market for four years.
Baerg Goggi only lasted a year. Goggi is Swiss German slang for a cola.
The colorful Pepita macaw was designed in 1949 by the Basel based artist Herbert Leupin. The icon survived through more than 70 years of changing design and advertising trends until it was redesigned in spring 2023.

Sources: Cola aus einer der tiefsten Quellen Europas (Basler Zeiting 23/07/2019), Wikipedia.de; Mineralquelle Eptingen, Interview mit dem Geschäftsleiter Matthias Buchenhorner (eptinger.ch)

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