Frescolita was launched in 1956 by the company Hit de Venezuela in an attempt to take market shares from Coca-Cola who dominated the soft drink market. As with everywhere else Coca-Cola is market leader but Frescolita does hold 10% of the Venezuelan soft drink market. It is a fixture at parties and birthdays.

Ironically, Frescolita was purchased by Coca-Cola FEMSA in 1996.

Frescolita is not a cola and does not contain kola nut. It tastes like bubble gum.

In Kenneth’s collection

A 355 ml can with discontinued design (exp. June 24, 2015), purchased 2015 at The Canary Islands.
A 355 ml can with newer design (exp. June 25, 2019), purchased 2018 at The Canary Islands.