Luma Cola was produced by Californian Luma Soda in 2016-2019. The Luma sodas where sweetened solely with monk fruit and honey.
Apparently it was too much of an acquired taste and the repeat sales where as low as 10 %.
In 2019 founder Jim Otteston appeared in an episode of the American TV-show Shark Tank where he sought $500.000 for 20 % of the company. Unfortunately none of the five investors took sufficient interest in Luma Soda and the company shut down shortly after.
Coca-Cola was the first drink ever to include extracts from the kola nut (because of the caffeine) and 130 years later it is still the benchmark cola. You know what it tastes like and you know where to get it. Coca-Cola is the cola that everyone else wants to beat.
In 1982 The Coca-Cola Company launched the first alternative to the Classic Coke; Diet Coke which in no time became the best selling diet soft drink in the world. Since then Coca-Cola have been made in a ton of varieties. Have you tried some of these?:
Blak, Caffeine-Free, Cherry, Cinnamon, Clear, Coffee Plus, Diet, Ginger, Green Tea, Lemon, Life, Lime, Mango, Orange, Peach, Raspberry, Vanilla, Zero.
While some of them seems gimmicky and were short lived, others have cought on and have become big sellers like Diet Coke and Coca-Cola Zero Sugar.
Personally I find Coca-Cola to be the least interesting brand in my collection. They are available everywhere and they never miss an opportunity to create limited edition designs for various events and seasons. Dispite of that – or because of that – I do have more than 30 Cokes in my collection.
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