The Egyptian beverage manufacturer B7 Benefits was founded in 2020 by Mohamed Nour, a former Coca-Cola executive. According to their website their aim is to make healthy sparkling beverages that will boost vitality, boost the immune system and gave a healthier life. A V7 beverage will might even walk your dog if you ask nicely.

In late December 2023 V7 Benefits added a V Super Soda Cola to the portfolio. This might have been in response to Israel’s invasion of Gaza in October the same year. Israel’s bombing and invasion of Gaza lead to a boycott of Coca-Cola and Pepsi in muslim countries, and a rise in sales of local colas.