Tim Liljegren’s Rally Cola

For competition use only! is the tongue-in-cheek slogan attached to Rally Cola, a Swedish cola launched in April 2024. The drink is presented in 33 cl cans and comes in two straightforward versions, Original and Zero.

The cola is fronted by rally driver and motorsport content creator Tim Liljegren, whose name and public profile are central to the project. Built around his activities in Swedish rallying and online media, the brand extends his motorsport universe into consumer products, with Rally Cola acting as a lifestyle spin-off.

Alongside the cola, the wider drink family includes Rally Soda Turbo Tropic and Rally Must. The latter taps into a well-established Swedish tradition: must is a seasonal soft drink closely associated with Christmas and Easter, and remains one of the country’s most popular non-cola sodas during those periods.

In Kenneth’s collection

• A 330 ml can (exp. May 2026)