Sublime Cola
“Not diet. Not functional. Not trying to fix your life.” That is how UnPop! introduces its take on cola. The Dallas, Texas company launched Sublime Cola on June 3, 2026, entering a market where cola has increasingly split into different camps: traditional full-sugar cola, diet and zero-sugar versions with alternative sweeteners, and a newer wave of functional sodas.
UnPop! wants no part of any of them. Its marketing repeatedly takes aim at functional drinks in particular. “Less function, more fun,” the company says. Elsewhere, the message is even simpler: “The only function is having fun.” Prebiotics and “gut science” are dismissed along with high-fructose corn syrup and artificial sweeteners. The idea is to sell soda as soda, without promising that it will improve your digestion or, as UnPop! puts it, “fix your life.” The company sums it up as “soda, unjunked.”
That leaves Sublime Cola attempting to occupy a fourth space in the market. It contains sugar and caffeine, so it is not a diet cola, but at 4.5 grams of sugar per 100 ml, it contains less than half the sugar of Coca-Cola Classic. It is sweetened with organic California dates.
