Sky Cola

Bosnian-made Sky Cola was first introduced in 2002 by Sarajevski Kiseljak. It forms part of a soft drink series that also includes orange and lemon flavors. In 2023, the brand underwent a full relaunch under the slogan “Nova cola. Novi ukus. Novi stav.”—“New cola. New taste. New attitude.” With bold, youth-oriented messaging and urban aesthetics, Sky Cola now presents itself as the drink of choice for those who turn every outfit into a statement, every move into art, and every hangout into an afterparty.

The relaunch came with a revised recipe, flashy new visuals, and a noticeable price increase—bringing Sky Cola close to Coca-Cola’s retail price in Bosnia and Herzegovina. Critics on social media were divided, with some skeptical of both the new flavor and the branding strategy. Speculation also arose that the timing was opportunistic: amid widespread boycotts of U.S. and Israeli goods in 2023, Sky Cola may have seized the chance to boost profit margins. Ironically, the supposedly “new” taste was accused of being a return to the original pre-2010s formula, which had been altered years earlier by lowering the sugar content—much to the dissatisfaction of longtime fans.

Sarajevski Kiseljak, based in the town of Kiseljak, has bottled mineral water since 1891 and remains best known for its natural springs. While mineral water has always been its core business, the company expanded into flavored beverages in the early 2000s. In 2020, it became part of Croatia-based Fortenova Group, a large regional conglomerate with interests in food production and retail chains across the Balkans.

In Kenneth’s collection

• I have a 500 ml PET-bottle (exp. November 2024), purchased in Poland.