Olialia Cola
Glossy photos, platinum-blonde models, and a flair for spectacle—that’s how Olialia Cola presents itself. Created by Lithuanian entrepreneur Justinas Tomkus, the drink is part of Olialia World, a brand universe built around fast-moving consumer goods with heavy visual branding. Long before its international debut in places like the Maldives and India, Olialia Cola had already appeared in Lithuania, with social media posts from early 2010 showing models sipping the soda at PR events and club openings.
Pronounced “ooh-la-la,” the brand has never been shy about its ambitions. Tomkus promotes an entire product line: cigarettes, ice cream, fashion, even plans for an Olialia-branded island resort.
By 2017, Indian business couple Abhishek and Anca Verma had joined forces with the Tomkus camp. Together, they promoted Olialia Cola as a glamorous alternative to mainstream sodas, culminating in the launch of a production facility in the Maldives around 2020. Photos and posts from both families showed a tightly coordinated marketing front—but the alliance did not last. Disagreements over finances and control emerged, and by 2021, joint appearances had come to an end. Both parties continues to use the Olialia brand name, but operates independently.
The brand’s image leans heavily toward the extravagant—some might say theatrical. Critics have described it as “Barbie economics” or lifestyle branding gone wild. Whether seen as a bold Baltic export or a hyper-styled vanity project, Olialia Cola remains one of the more unusual entries in the global soda landscape. And if nothing else, it knows how to make an entrance.
