Hay Cola

Introduced in 1996, Hay Cola is being produced in Armenia by Union LLC. Initially just a cola, the name has since come to function as an umbrella for a wider range of carbonated soft drinks, including fruit-flavored variants such as Hay Cola Orange and Hay Cola Lime. The brand name is derived from the Armenian word hay (Հայ), which simply means “Armenian”.

Union LLC has become the market leader in Armenia within the soft-drink sector. Its products are exported to several countries, including the United States, France, and Germany. In 2022, Hay Cola gained a foothold on the Russian market following the withdrawal of the two big Americans.

Alongside the Hay Cola range, the company also produces other cola-related products. These include a series of energy drinks marketed under the name Tesla, among them a variant labeled Tesla Coffee Cola. A separate soft-drink line is marketed under the name Depi Chambar (Դեպի Ճամբար), referring to an Armenian summer camp concept. The range includes a cola-caramel variant.