• PUBLISHED August, 2025

Double Up Cola

Sporto Factory, a Qatari-owned beverage manufacturer and distributor based in Doha, launched the country’s first homegrown soft drink brand in March 2023 under the name Double Up. The initial lineup comprised four flavors: cola, lemon, orange, and red berries. The company’s portfolio spans carbonated drinks, juices, energy drinks, sparkling water, and iced tea.

Unusually for a cola, the drink is not colored with the standard caramel color E150D but instead with black tea! It is unknown whether the tea affects the flavor.

The cola contains 8.5 g of sugar per 100 ml—slightly less than the norm. A sugar-free version is also available.

A Double Up Cola in the wild.

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