Since 2002 Chiva Cola has been the offical drink of the Mexican football team Club Doportivo Guadalajara. The team is nicknamed Las Chivas (The Goats) which has given name to the cola.

Chiva Cola is being produced by Omnilife who is best known for selling dietary supplements. Omnilife was founded by entrepreneur Jorge Vergara who for some years also owned the majority of the Guadalajara football club.

The cola is sweetened with high fructose syrup.