When the German couple Stefi and Nils moved to Portugal in search of new adventures, they struggled to find good non-alcoholic alternatives. In Berlin they were used to an abundance of craft sodas with carefully selected ingredients, and low sugar levels. In Lisbon the market for craft sodas was scarce, and there were no Portuguese brands.

Since they were out on an adventure anyway they looked at each other and thought: “Why not”?

A company was founded and with the help of a local program for start-ups they were able to launch their first craft soda in 2019.

In the summer of 2021 they added Natural Cola to the line of Why Not-drinks.