Mongolian Vitafit Group has been making juices since 1997. According to its Instagram profile, the company’s mission is to provide cheap soft drinks to Mongolians.

In April 2024 they ventured into the carbonated soft drink marked with the launch of the Vibez brand. The launch was kicked off with a campaign on Facebook and Instagram where people could win cash prizes for making the best Vibez-videos.

A cola was part of the initial line up of Vibez soft drinks.