7-Select Soda Cola Classic

Thirty years after launching Classic Selection Original Cola, 7-Eleven once again offers a bottled cola under its own brand in the United States. The new 7-Select Soda range consists of the classic cola-orange-lemon-lime trio, marking the convenience store chain’s return to private-label bottled soft drinks after more than two decades.

7-Eleven first entered the U.S. private-label soft drink market in 1996 with Classic Selection Original Cola. The brand remained available until 2004, after which the company no longer offered a bottled cola under its own name in the United States.

Although 7-Eleven formally announced the 7-Select Soda range in July 2026, the drinks had already appeared in stores several months earlier. The lineup was documented in February 2026 and remained available into June before the company issued its nationwide announcement. The range is sold in 20 oz (591 ml) PET bottles at participating 7-Eleven, Speedway and Stripes stores across the United States.